Saturday, May 4, 2019
Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 words
backing Strategy - IKEA - Essay ExampleAs such, we as individuals and the organizations that utilize our services need to show bodied responsibility towards each and every aspect of our society. One of the best ways this can be achieved is by continuing to use resources and developing better processes for managing our occupancyes, albeit in an efficient manner without causing any subtle impact on the environment and by foreseeing how best we can preserve our economy and nature for our early generations. IKEA is one such organization that has been demonstrating corporate social responsibility over a long period. The ships company is popular worldwide for selling low-cost furniture across outlets around the globe. The range of products produced by IKEA extend every possible thing that can be used in a home from kitchens and throw off rooms to bathrooms and bedrooms. IKEA today has sales in over 36 countries and looks all set to expand into 6 other countries in the near future ( Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005). The present case understand is an attempt at study the success behind IKEA and studying the reason behind what has enabled it to become the largest furniture company in the world. The study is deemed important as IKEA has come to dominate the furniture world within a short straddle of 60 years and the turnover of the company simply suggests the existence of a very strong business model and supporting processes that aid in generating high revenue. The study will concentrate on evaluating the variant aspects of IKEAs operations and performance figures against a set of six models that will attempt to answer a variety of questions. The current strategic position will be ascertained by using the Porters generic strategies and the Bowmans clock models.
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