Jamcracker Questions Essay

The factors that drive the ASPs emergence are )Increasing greet of specialized software that have far exceeded the price range of small-medium businesses. 2)Usual urgency of a company to fit(p) up a IT capability internally which is similar to the infrastructure already used/developed by many companies 3)Less investment for the base functionalities (which are tind by ASP) of an IT firm 4)Companies urge to support their military services 24*7 unlike the traditional business operations 5)Optimizing the number of IT staff inside the organization so that some of the required functionalities could be cosourced or outsourced to an ASP 6)Companies move towards mobile workforceQ2) How does Jamcracker fit in the ASP space? Explain the Jamcracker business model. Jamcrackers business model was based on the ASP concept. But it wasnt exactly the ASP. Rather, Jamcracker cooperated with ASP partners to combine application services through its enterprise IT solicitude platform Jamcracker Ente rprise- into comprehensive offerings, including technical support and billing. For example, an ASP that provided an email application and another that provided desktop productivity application could, via Jamcracker technology, appear to the customer as an integrated service package.Customers could pick and choose from an a la carte menu of the applications in the virtual ASP cafeteria. Jam cracker would then provide those application services in a IT department in a box. This implies that the customer would maintain a single contractual relationship with the Jamcracker alternatively than numerous relationships with specialized ASPs. Users would login to the Jamcracker platform once rather than separately onto each of the ASP platform.Jamcrackers Business Model The above explained ASP Aggregation methodological analysis accomplished by Jamcracker solved problems inherent in the traditional ASP approach such as high customer acquisition cost, conflict amidst breadth of ASP offerings and scale economies and Data sharing. Revenues -The monthly fees that the customers paid for using Jamcrackers Enterprise -A modest setup fee -Per-user-per-month fee for access to Jamcracker service infrastructure Reason Network EffectCustomers get the suppliers and the suppliers in turn get the customers which could get a better deal for the customers from the suppliers and a lower cost of distribution for the suppliers and end as a virtuous cycle for all the involved parties. Mainly Targeted Areas before targeting the huge clients such as fortune viosterol -The midsized unfortunate 5000 companies since they cant afford huge IT investments and hence would go f$or ASPs -simple applications such as email, expense reporting etc web-native applications Q3) Identify critical challenges that Jamcracker moldiness address to create a credible and sustainable business model. The following challenges must be addressed by Jamcracker to sustain in their business model. -Reselling and stigm atisation issues should be considered in a case-by-case manner and not as a whole -Educating its customers in the details of the new ASP ntegrator approach to write out their IT investments -Making the existing ASP integrator infrastructure more robust as the business grew rapidly -Need for professional services that would help and support its customers to convert their legacy data to ASP based system which would easily confide their trust in ASPs and in Jamcracker through which the customers would avail the ASP integrator services from Jamcracker over the long run. -Addressing the customers concerns over the ASP models service levels, data security and privacy so that the customers would feel secured with the ASP technology.