Marketing Essay Example | Topics and Well Written Essays - 2000 words - 14

Marketing - Essay ExampleThe essay elaborates the marketing mix of Tide along with the target market. Tide has adopted many marketing strategies in order to keep their market sh atomic number 18. few of the strategies are discussed in the essay. Not only in US the brand has captured other market too by its products and has been successfully penetrating more areas which are not yet tapped by the brand. Tide has tapped outside(prenominal) market like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced with environmental issues in foreign markets which have been discussed in the section. Product Overview Tide detersive powder is a well known brand in the detergent industry which was first introduced in 1946. It is the market leader in 23 countries worldwide. Tide is regarded as P & Gs flagship brand. It was first introduced in US market as the synthetic detergent for industrial and tool cleaning. Tide has initially started with white powdered bead but later it has included orangish tinged liquid form in 1984. Today both the non-ultra and ultra products are dark blue in color with an exception of the product Tide Free which is clear in color. Tide had introduced a large(p) array of products such as Tide Liquid, Tide with Febreze Freshness, Tide Powder, Tide Coldwater and many more. All the products that put across under the brand umbrella Tide has the four main utilities such as 1. Convenient to intention and have reasonable price to target the debase income class. 2. Washing at normal temperature (both hand and machine dud). 3. It saves water and also time. 4. Removes stubborn strains, protects color and leaves fresh smell even after the cloth is dry. take market of Tide in US and India Tide brand first test marketed its products in the US market to see the reaction among the users of the product (Kotler, 2012).When the r esult came positive they were encouraged to make the product more aware among the mass so that they start using their new brand. Through many marketing strategies they penetrated the market and made a significant in the laundry market. The company has made extensive consumer research and thence they have come to the following conclusions 1. Women take the main decision of choosing any brand of home products. 2. The scorn income group use bars of detergent to wash their utensils. 3. Women want their familys well being and gum olibanum they want the maximum value out of the brand. 4. Women are quite price sensitive customers. They want products which are reasonable in price and also give satisfaction after using it. 5. Every domicile want to use such detergents which are long lasting and does not erode away in few uses. They even want detergent bars which are tough so that they not go away fast and are wasted. consequently from the above conclusions it can be said that Tides main target customers are the women group. Tide has always tried to contribute to the households to its maximum by providing them with the detergent powders which get out make their cloths smooth and clean. Tide in US has targeted the women group as well as the lower income group. Women in US are basically working and thus they prefer to use a detergent which will be quickly effecting and is free from hassle. They do not have much time to wash the same cloth a many times if the dirt is not cleaned in first wash. Thus they require a reliable detergent powder which will do its work perfectly. Tide fulfills the unavoidableness of these women by