Hospitality Company Analysis Essay Example | Topics and Well Written Essays - 1000 words

Hospitality Company Analysis - Essay ExampleAlthough, Virgin America was completed by British tycoon Sir Richard Branson, it operates within the US airspace barely. Of the follows capital assets, three-quarters argon under the ownership of the citizens through VAI Partners. The outstanding one-quarter of the corporation is under the ownership of Virgin Group, the mother come with which also issues Virgin bulls eye licenses. It is notable that Virgin Americas head offices are in Burlingame, California in the San Francisco Bay Area, form where it operates autonomously from any other Virgin brand firms. Their relationship is only limited to partnerships. The airline aims to capitalize on its organizational resources to fend off competition and gain a significant market share in the country.As Bachman (2013) has said, with six years of service in inaugural passenger transit function in the fledged American market, Virgin Airlines strives to heighten the level of its services by cr eating an effective risk management system backed by cutting-edge technology solutions. In light of this, Virgin relies on a flexible, Internet-based platform to handle its customers needs such as do reservations and facilitating general inquiries expeditiously and in a more efficient manner.Virgin Group has built a strong brand for many decades, an asset that can be traced to its fledged British roots. With each brand having a unique appeal, the mother airline company has earned itself and the American subsidiary a strategic position in the countrys airline industry that provides passenger services to guests from all walks of deportment (Christman, 2004). Despite the fact that the company focuses on the domestic market, setting up an inclusive atmosphere for the companys business partners, guests and members of the supply chain in the multi-cultural American society is not just logical, merely a priority of the organization. In addition, through Virgins unique brand positioning,